posted by Phil Rennett
What's your favourite logo? My vote would go to Mind’s ‘squiggle’.
Not only does it clearly, imaginatively and effectively summarise the organisation’s purpose, it’s also one colour, which means the charity can utilise it in a variety of formats without its stationery and signage costing the earth.
I was prompted to go public with my admiration for the Mind logo, having received an email from a business promising to remove complexity from my business thanks to their quick-to-deploy diagnosis tool.
It’s a pity the tool wasn’t applied to their corporate identity, which appears to be a pastiche of Mind’s logo, minus the… erm… simplicity.
Connecting a suspiciously similar squiggle to the end of the word ‘Simplicity’ rather than the beginning seems to suggest that when you complete the diagnostic process you end up where you started, but in a bit of a mess.
Kudos to Mind – a great organisation doing marvellous work and with an excellent logo to boot.